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“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership

July 3, 2011 By

A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with Dunkin’ Donuts. The “Unlock the Lab” campaign provides the opportunity for visitors to see what is inside Dr. Erskine’s laboratory. Hit to jump to learn about the content to be found, a great video promoting the tie-in, and why Captain America’s overall marketing strategy is unlike anything we have ever seen for a superhero film.
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Filed Under: Viral Marketing, Viral Videos Tagged With: , ,

No Hall H Panel For Marvel Studios At Comic-Con

June 22, 2011 By

Early last week, we told you that many major movie studios had decided not to devote their marketing efforts towards this year’s San Diego Comic-Con, and others were still on the fence, including Marvel Studios. Many of us thought there was no way Marvel could back out of Comic-Con with their mega superhero release The Avengers coming out next summer, but it looks like we were wrong. Get the details after the break.
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Filed Under: Comic-Con, Conventions, Events Tagged With: , , , ,

Learn About Captain America’s Shield In Featurette Sponsored By Norton

June 19, 2011 By

Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook page. The video gives a good look at the film and has some insightful interviews with director Joe Johnston, star Chris Evans, the prop master and more. Check it out after the break.
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Filed Under: Social Networks, Viral Marketing, Viral Videos Tagged With: , , ,

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

June 14, 2011 By

While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to emerge in the coming weeks. One such campaign is Marvel and Wrigley’s “Hunt for the Red Skull” game. Hit the jump for details on how chewing gum can bring you closer to catching the Red Skull … and $100,000.

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Filed Under: Viral Marketing Tagged With: , , , ,

Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer

May 29, 2011 By

The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel Comics’ Luke Cage. Get more details, and see the video, after the break.

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Filed Under: Fan Made, Viral Marketing, Viral News, Viral Videos Tagged With: , , , ,

ABC’s “Castle” To Get Graphic Novel

May 17, 2011 By

Disney’s aquisition of Marvel keeps looking better and better, as yet another crossover will bring fans of the hit ABC show Castle a graphic novel to be published by the comic book company. However, it may not be exactly what you think. Get the details after the break.
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Filed Under: Viral Marketing Tagged With: , ,

“For Asgard!” A Review of Marvel’s “THOR”

May 5, 2011 By

Marvel Studios’ Thor is one epic journey that should not be taken by the faint of heart. Many people thought it couldn’t be done. They asked, “How are you gonna do Thor?” The comics are full of magic, myth and action; a challenge to put onto the screen. When it was announced that Kenneth Branagh would be directing, I was in doubt. Branagh, being a classically trained, Shakespearian actor wouldn’t know his way around a comic book movie! But you can’t knock it until you experience it and Thor…is one hell of an experience.
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Filed Under: Reviews Tagged With: , , , ,

“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy

April 28, 2011 By

How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself.
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Filed Under: Viral Marketing, Viral Videos Tagged With: , , ,

The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago

March 21, 2011 By

I had the opportunity to attend the Chicago Comic and Entertainment Expo at the massive McCormick Place convention center this past weekend, and while the focus of the three day convention was primarily comic books, the heavy presence by Marvel presented a few movie related surprises. Not only was Thor himself, Chris Hemsworth, the show’s guest of honor, but Marvel and Acura revealed a partnership that just might signal the beginning of a massive viral campaign. Are you ready to join S.H.I.E.L.D.? Hit the jump to find out how.

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Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , , , ,

Captain America Movie Tie-In Comic Premieres Sunday

February 1, 2011 By

Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new digital comic, set in the world of the film, would also be released this Sunday. Hit the jump for details and a preview of what’s to come.
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Filed Under: Viral Marketing Tagged With: , , ,
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