First Augmented Reality Processor To Be Used In Mobile Phones

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We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio announced this week they are partnering with wireless platform maker ST-Ericsson to integrate the first augmented reality processor, dubbed the “AREngine,” into their future mobile platforms. Hit the jump to learn just what this technology means and how it may impact ARG campaigns in the future.

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