Only a few updates in this edition, and they are all on District 9, so this shouldn’t take long.
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How To Ruin A Viral (Part 2): Mess Up
June 3, 2009 By
District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went over 6 months without updating ANY of their viral sites. They set up this vast viral world and then abandon it for half a year. Maybe it was the economy, maybe they thought they started too soon, who knows. What matters is, people weren’t happy.
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This Week In Viral: Yeah, We’re Still Here
May 18, 2009 By
Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new viral is born. Transformers: Revenge of the Fallen has finally started a viral campaign with a couple of sites that so far don’t mean much to me. Check out the links here, or check out our Transformers page. More viral news after the jump.
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District 9 Viral – Too Little, Too Late?
April 26, 2009 By
Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too late for this viral to make an impact? Read more after the jump.
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