As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series.
Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor. [Read more...]