04 July 2016
08 September 2011
Viral Marketing
Nike’s “Back to the Future” Shoe Missing Best Feature
Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping...
07 September 2011
News, Viral Marketing
Nike Finally Takes Us “Back to the Future”
Remember those cool, self-lacing shoes Marty McFly wore in Robert Zemeckis’ 1989 follow up to Back to the Future? At the time, they were purely product placement and special effects, but fanboys and girls everywhere have been wanting to own a pair for 22 years. Nike never had plans...
21 February 2011
Viral Marketing, Viral Videos
Watch Nike’s “The Black Mamba” Short Film Starring Kobe Bryant
Earlier this month we told you about Robert Rodriguez’s short film for Nike called The Black Mamba. Starring Kobe Bryant and with several cameos, including several Rodriguez regulars, the film debuted online this weekend for the NBA All Star Break. Check out the full video after the break.
03 February 2011
Viral Marketing, Viral Videos
Robert Rodriguez’s Newest Film Stars Kobe Bryant
We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for...
31 August 2010
Fan Made Work, Viral News
New Version of DIY ‘Back to the Future’ Power Laces Look Ready To Sell
Last month we told you about Blake Bevin’s design for a auto-lacing shoe that was inspired by the Power Laces in Back to the Future II. After Nike filed a patent for something similar, Bevin went back and perfected his design, moving the bulky external servo to the heel...
