30 June 2016
03 July 2014
ARGs & Campaigns, Viral Marketing, Viral News
“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million
Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how...
27 June 2014
ARGs & Campaigns, Viral Marketing, Viral News
Seth MacFarlane To Donate $1 Million Towards “Reading Rainbow” Kickstarter Campaign
We already know how the Reading Rainbow kickstarter campaign was able to accumulate the $1 million funds needed to relaunch the PBS series into a readily available scholarly program for the youth. In fact there were some really cool incentives for fans should they give larger amounts. But with...
28 May 2014
Viral Marketing, Viral News
LaVar Burton’s “Reading Rainbow” Kickstarter Reaches $1 Million Goal In Less Than 24 Hours
It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours...
23 June 2012
Apps
TV & Movie Apps: Fox’s “Own the Moments”, Reading Rainbow, and Cartoon Network
A few movie mobile apps have been released lately, so I wanted to spotlight them all here in one post. Fox Digital Entertainment released an app called “Own the Moments”, LeVar Burton final brings the world a Reading Rainbow iPad app, and Cartoon Network will start having a live...
01 February 2012
Apps, Social Networks, Viral News
LeVar Burton Gets Control of @ReadingRainbow In Record Time
For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had...
