“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock”

Editor’s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one of those fans. Enjoy.
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Sherlock: Modern Day Viral Is Afoot

One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was a little more involved than strictly internet and social networking, being that it involved mailings covered with old English detail, although be it minor detail. So what would happen if Mr. Holmes were part of the present day? Keep reading to find out more.
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