Movie Trailers Now Include Commercials

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.
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Comic-Con 2011 Friday Programming Schedule

Every year Comic-Con International releases each day’s schedule of their San Diego Comic-Con two weeks ahead of time. Yesterday we found out what presentations to expect on the first day of this year’s Comic-Con, and today we learn what is in store for Friday. Some of the highlights are listed after the break, including a certain webslinger.
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“Zookeeper” Tries To Become a Meme

Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break.

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Interactive Map For “Battle: Los Angeles” Has Hidden Sounds

With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious and possible future viral pieces to the map.
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Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4

Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the Internet, for Underworld 4. Get the details after the break.
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Comic-Con 2010: Press Conference Videos For The Other Guys and The Green Hornet

Yesterday at Comic-Con, Sony Pictures had another panel, this time for The Other Guys, Green Hornet, and Priest. They also held press conferences for the first two films, which I was able to attend and video tape. Watch the press conferences featuring cast and crew for each film after the break.
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Live Blog: Comic-Con Sony Panel Featuring Salt and Battle Los Angeles

As part of our continuing Comic-Con 2010 coverage, we will be live blogging the Sony panel, which features Salt and Battle Los Angeles. It should start any minute, so click the jump. Update: Panel is over, but you can replay the live blog below.
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Try to ‘Take and Escape’ With Takers Online Game

Sony Pictures has been really trying to create a strong online presence with their upcoming bank robbery film Takers. We’ve already seen a Facebook app for the action crime ensemble piece, and now we have an actual game. Get the details below.
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Viral Video for Sony 3D Playstation 3 or Even the PS4?

This year at E3 (the Electronic Entertainment Expo), the buzz was all about gestures and 3D. Nintendo released their new 3DS portable game system, while Sony debuted the new 3D technology to be added to the Playstation 3. Sony and Microsoft both released their new gesture-control accessories the Playstation Move and XBox Kinect, respectively. While none of these new products were a surprise, last week a video popped up that seemed to tease either the PS3′s 3D tech or even a new Playstation all together.
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Viral Video: Gritty Superhero Reboot

College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why Sony is rebooting).
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