Surrogates Review: A Standard Sci-Fi Film…Only Better

The film Surrogates asks you believe that in the future most of mankind will choose to live vicariously through androids while they sit in the comfort of their homes. It’s an extreme concept, but given how today many live their lives in front of a computer, it may not be that far from reality. Like many sci-fi films that show a world that has different rules and standards than ours, the key to the Surrogates’ success may ride on the audience believing in that world. I can tell you right now that director Jonathan Mostow and writers Michael Ferris & John D. Brancato successfully bring this world to life.


The film is set in a future in which using Surrogates for everyday activities has become commonplace across the world. So commonplace in fact that crime has significantly dropped in the U.S. and there hasn’t been an actual murder in years…until now. FBI Agents Greer (Bruce Willis) and Peters (Radha Mitchell) are investigating the murder of a young couple outside a night couple. Their surrogates were attacked and “operators”, as they call them, were killed, which isn’t supposed to happen thanks to failsafe measures. At one point in the investigation, Greer is attacked by the same weapon, but disconnects early enough to only need to go to the hospital. Now he’s without a surrogate, as well as off the case. But we know Bruce, and he’s not going to stop until he finds the killer.


Surrogates



The fim represents the surrogate world perfectly in my mind. The surrogates are a bit slow and have a smooth, plastic-y look, and they interact exactly like you would think people who have nothing to worry about would. They see a car crash and either don’t bother looking or just look on like fire hydrant was spraying up water innocently. The operator-surrogate relationship is really interesting as well. Many operators look very different from the surrogates, with real hygiene not being an priority for most. Some only use their surrogates for work, others all the time.


This relationship is the core of the film’s message and unfolding plot. There are reservations in the US that are “No-Surrogate” zones, where people live organically without any machinery. These people, known as Dreads in the film, are led by a man known as The Prophet, played to perfection by Ving Rhames. Their philosophy is that surrogacy has made mankind weak and ungrateful for human life. Surrogacy, as we see with one of the main characters, is like an addiction. Willis himself deals with the perils of being the only human in a surrogate world throughout the film, and the dynamics are interesting to say the least.


Surrogates



That being said, the film has a rather methodical, somber tone. One could argue that it fits well with the message of the film and some of the character developments that occur, but I think most will see it as a bad thing. The action sequences were entertaining and fit the world nicely, but overall there just didn’t seem to be much urgency. We slowly get exposed to this world and the conspiracy that develops, but there’s no ticking clock until the climax.


I’ve glanced over some reviews, and I know the film’s getting bashed for being formulaic or a rip-off, but I don’t see it as either. There are some really nice twists and turns, and plenty of surprises. The idea of not living a real life has been dealt with before (see: The Matrix, Wall-E, or any virtual reality-based title), and the anti-technology, pro-biology message has been pushed more than I can count (not just in the before-mentioned film). What separates this film is how it shows the other side of the equation. These aren’t just dumb humans that the audience can say “just unplug!” and call it a day. We see why people need surrogates (or so they think) on an emotional and physical level.


Final Grade: B


Surrogates opens today in theaters nationwide. For more information on Surrogates and it’s viral campaign, see our Surrogates Page. What did you think of the film? Leave a comment below!

Two New Extended Clips for Surrogates

With Surrogates releasing in theaters tomorrow nationwide, there has been a lot of clips and interviews this week to promote the film. Today we got two extended clips thanks to Trailer Addict.


The first, titled “Newsreel”, gives a timeline of the evolution of the surrogate. The interesting thing I saw in here was how there are “Surrogacy-Free” zones around the country, set up by those who oppose the concept, who themselves are headed by Ving Rhames’ character. Sounds like a great idea for a viral, huh? (Hint Hint to Disney). Here’s the video for that:




The second clip, titled “No Accident” is an extended version of the car collision we’ve seen in several other clips and trailers. Obviously, as the title suggests, this “accident” is suspicous. This clip showed me two things. One, Bruce Willis is one tough cookie. Two, I think we’ll see a lot of fun surrogate action sequences. Here’s the video:





These clips both really excited me for the film, but the lost viral potential really saddens me. Ving Rhames’s anti-Surrogate group could have gone the way of MNU Spreads Lies (for District 9) or Tidowave (for Cloverfield) and had websites, videos, etc. To my knowledge this is Disney’s first viral attempt (Tron Legacy is second, but that is being done by the revered 42 Entertainment), so I shouldn’t be surprised.


What do you think of the clips? Does Bruce Willis still have it?

Surrogates: Interviews and iPhone App

A few tidbits on Surrogates this weekend. First, Trailer Addict has several short interviews with the cast and crew, including the stars of the film Bruce Willis and Radha Mitchell. Willis, in as monotone a voice as possible, talks briefly about what interested him in doing the film and goes over the plot a bit. Mitchell talks about the graphic novel the film is based on and her character. Both talk about the concept of surrogacy and the message of the film. Check out the interviews, embedded below:




In other Surrogates news, iVerse Media has an iPhone App for the Surrogates graphic novel series. You can download the first issue for free or get the the version that has the first two issues for only 99 cents (with the option to buy the remaining three issues). iVerse Media is company that brings comics to the iPhone, and currently has a pretty good amount of titles. One of the cool features of the their apps is that you can view the comic page by page when the iPhone is vertical, and then you can zoom in to each panel if you turn the iPhone horizontal. Click HERE to download the free version of the app.


Surrogates



Surrogates opens September 25th. For more information on the film and it’s viral campaign, check out our Surrogates Page.

Everyone in UK to be Replaced by a Surrogate

So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”.


Copyright New Group Newspapers Ltd



Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth if your name happens to be Bruce Willis and you like to be surrounded by blue screens whilst filming your latest blockbuster. The article is apparently an advertisement for the Disney film Surrogates.


The Sun has reported that a “leak” from M.I.T. has indicated that they intent to create and sell robots that are operated by mind control, called “surrogates”. Catchy! It reports that the UK public (i.e. me) will be lead into buying a surrogate to control and represent themselves outside the house. This would certainly help me knock out articles for MovieViral quicker.


Copyright New Group Newspapers Ltd


They go on to report how this will become a deterrent for terrorism and explain the surrogates conception and also a secret raise in tax which will help fund my successor.


The article is definitely worth a read, and it’s great that The Sun has put its tongue in its cheek and joined in as part of the viral for a film in which I’m becoming rapidly more interested as the viral steps up closer to it’s release date.


I like the concept of the film, and I like the clips and hope the movie will be as good. Will you be going to see it on opening weekend, September 25th? Leave your thoughts below.

New Surrogates Clips/Interview

We have a couple of videos to show you in regards to Surrogates, but first, check out this interview with director Jonathan Mostow in regards to Surrogates and Terminator (from AMC)

It’s a pretty good interview, and you should read it all, but here are a couple of great Q and A’s for you:

Q: What about Surrogates attracted you to it?

A: I think the whole idea of what is happening in our lives right now with technology leads to really interesting questions. We seem to be heading to a world right now where you really never have to leave your house. On a philosophical level this movie asks the question, what price are we paying both on a societal level — because we are eliminating personal contact — and also on an individual psychological basis for this technology? Now, these are all ideas probably best explored in a long piece in The New Yorker. But I tried to get them in the best I could in a Hollywood movie starring Bruce Willis.


Q: Has your work on Terminator and now Surrogates made you a technophobe?

A: No. Whenever there’s a new gadget I’m typically the guy that will go out and buy it. Terminator is a movie that said, “Be afraid of technology because it can take over our lives.” This is a movie that says, “Technology is great, it makes our lives better, but at what price?” I think a thousand years from now, historians will look back on this time as a time just as seminal as when mankind first discovered fire or invented the printing press.



And, as mentioned, here are a cople of clips from the film. I don’t know about you, but it looks like the surrogates have no personality. Seems like we’ll be able to tell a surrogate from a human without any difficulty. Thanks to io9 for the clips.

Tell us what you think. This film is gaining the attention it deserves and we at MovieViral are very much looking forward to it’s September 25th release. Stay tuned here for a review.

New Surrogates Trailer

Disney’s Touchstone Pictures has released a new trailer for Surrogates. Not a whole lot more footage, but it does tell the narrative a little better, which should help some people who are on the fence about the film. Check out the trailer below or watch it in HD here.





FBI agents (BRUCE WILLIS and RADHA MITCHELL) investigate the mysterious murder of a college student linked to the man who helped create a high-tech surrogate phenomenon that allows people to purchase unflawed robotic versions of themselves – fit, good looking remotely controlled machines that ultimately assume their life roles – enabling people to experience life vicariously from the comfort and safety of their own homes. The murder spawns a quest for answers: in a world of masks, who’s real and who can you trust? Surrogates opens September 25th. For more information on the film and it’s viral, check out our Surrogates Page.


What do you think of Surrogates and the new trailer? Let us know in the comments below!

Surrogates Featurette Should Turn You Around

Update: Geez, I’m 2 for 2 this weekend. Contributing editor Scott notified me that the video is not new. IGN posted it a few weeks ago. Click HERE for the original article we posted about it.

As many readers of this site know, I have been a big advocate for the upcoming Surrogates film, starring Bruce Willis and directed by Jonathan Mostow. Some have been critical of it, mainly noting Willis’ bad toupee among other insignificant details. However, the concept (based on Robert Venditti’s graphic novel) is amazing, and the action looks pretty cool. Film School Rejects posted this video today which drives the point home for me:





I love how the surrogate robots have enhanced abilities and can really take a beating. There’s lots of potential for carnage. I am also captivated by the potential social commentary on people living their lives vicariously through something else (i.e. the Internet). What do you think of the footage?


Surrogates opens September 25th. Check our Surrogates Page for more information on the film and it’s viral campaign.

New Surrogates TV Spot

With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website.


Today we have some new footage of the film courtesy of a TV Spot from Latino Review. Check out the spot below:




The viral for Surrogates has slowed down, but what they have done so far has got a lot of people interested. It’s a great concept, and hopefully it will stay true to the ideas presented by the comic book.


I’m looking forward to it, and with only 3 more weeks to go I hope to see more happening with the viral and the great looking websites they have made for this film.


Surrogates



In the mean time, watch the trailer and let us know what you think. Even though the viral has dried up are you still looking forward to the film? And why does James Cromwell always played a wild eyed scientist? Star trek: First Contact, I Robot, and now this!


James Cromwell



Post a comment and let us know what you think.

Surrogates Update

Checking out ChooseYourSurrogate.com, I noticed that they have an update to the main page. VSI (Virtual Self Industries) is now on Twitter, under @VSILabs.


Nothing has been tweeted as of yet, so I am led to believe it’s up too early on the main page and may be take off soon.

We’ll see what happens.


New poster has also been found on Deadbolt




And finally, a nice little plot detail from io9.com

In another scene, Willis, in his human body, comes home to find his wife hosting a party as her Surrogate self, and all the guests are also robotic Surrogates. The human-controlled robots are giving each other electric shocks — like a kind of drug use, sort of — and Willis gets pissed. He tries to get his wife to come talk to him alone, in their human bodies. She refuses, so he gets so angry, he smashes one of her guest’s faces, revealing the robot parts underneath.

You can discuss Surrogates, released September 25th, on our forum

The Day the Viral Died

As a website that is dedicated to viral, we take a lot of pride in what we cover. Almost to the point of a respect for the marketing agencies that run them, as well as the movies that they are based on. We all know that they lend a hand. Kudos to them.

People flocked when there was a new photo on 1-18-08.com. People put on their Joker makeup when he came calling for The Dark Knight. And most recently, people called in fear for their safety when Non-Humans were spotted outside a local deli for District 9. The longer a viral goes, the more they get people to participate. When more movies create a viral, more these differences are spotted.

So what happens when the movie premieres?

Why stop what you have been doing for so long. You got us in at this point, and I can tell you, one of the biggest complaints is that the viral did not take that much of a part in the movie. So, keep it going. It doesn’t have to be for a month. But at least a week. Give some answers to questions that you must know are left open.

What made Slusho! what is was. What is Sea Kelp? And for god’s sake, who is the chef!?!?!?

Where was Tagruato’s press release in regards to the attack of Chuai?

Why did Christopher make a post after District 9 stating he was home and ready to fix things.

Why say that “breach day” is the date of the movie’s release when the movie took place a year later?

Why not post an article stating Harvey Dent’s demise

As it stands right now, District 9 had a few tweets, as well as Facebook posts, but they are too automated, and in fact they are dying off, almost that is was unnecessary to even follow them after the release. Even when Cloverfield’s Myspace accounts stopped on 1/18/2008, when we in fact know that the movie took place in March. But, you live and learn. With each viral comes wither new mistakes, or new excitement. It depends on how you look at it.

I can say that as a follower, the companies work so hard, or in some cases, not at all (ahem, Disney), that there is a highly untapped market of after-theater viral.

Cloverfield can give Hud the tribute he so deserved.

District 9 could have had an interruption on MNU’s website. A glitch. A message from Christopher or Wikus

The Dark Knight could have had a video posted of a jail break of the Joker.

I know we have our articles of the “what ifs” of future movies, but I want to know if you plan on carrying forth what you are selling. There are some films right now, that if you play your cards right, you not only capture a whole new audience of those that never followed, but you can gain the respect of those that did. A random Facebook post is not going to cover it. I’m not saying that you should be giving away any secrets and/or clues towards possible sequels or a prequel, but if you are smart enough to get us into your movie, then you should be smart enough to play us out.

What do you think? What has either upset you, or confused you about a movie’s viral. Let us know here, or in the forum.