You are here: Home / Archives for Test Subjects Needed

Mission Icefly: Get Ready For Hunt 3.0!

September 3, 2011 By

Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one of 6 cities including: Tampa, Kansas City, Philadelphia, Minneapolis, Anaheim and New Orleans. Once the cities are chosen, a scavenger hunt will ensue and a few more lucky people will rescue the coveted Iceflies. What are you waiting for? Go vote! Follow our coverage of the 5 Gum viral campaign here.

Filed Under: ARGs & Campaigns, Social Networks, Viral Marketing Tagged With: , , ,

Second Mission IceFly Drop and Facility 2 Revealed!

August 15, 2011 By

In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has been rescued and the date Facility 2 opens has been revealed!
[Read more...]

Filed Under: ARGs & Campaigns, Social Networks, Viral Marketing Tagged With: , , ,

“A New Path Awaits” Test Subjects

August 5, 2011 By

Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits… [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , ,

Test Subjects Needed ARG Updates: Scary Voicemail And More

July 7, 2011 By

When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including a creepy voicemail message found. While it’s clear that this ARG is for Wrigley’s 5Gum, the campaign just turned down a dark road, or does it? Details after the break.
[Read more...]

Filed Under: Viral Marketing Tagged With: , , , , ,

Mission Icefly: Traelek Institute Has a Website

July 1, 2011 By

The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute, in which Terry O’Quinn talks to a classroom about the state of senses in humans. The video that we also discovered has some of the same imagery. Well, it turns out that the Traelek Institute exists, at least online.
[Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , ,

Mission Icefly Leads To Survival Code

July 1, 2011 By

Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the dead drop game, and we got a new viral site to show for it. Get the details after the break.

[Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral Videos Tagged With: , , ,

Dead Drop Activity Confirmed For Mission Icefly

June 28, 2011 By

Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.

[Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , ,

Mission Icefly Website Slowly Reveals Cities

June 27, 2011 By

Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and it might look a bit familiar. Get the details after the break.
[Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: ,

Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

June 25, 2011 By

We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some new updates to the campaign, which includes John Locke himself, after the break.

[Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , ,

You’re Needed For “Mission Icefly”!

June 18, 2011 By

As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum, video games, and The Dark Knight Rises in the running. After laying low, the viral has become active again. Today I received a mysterious package from the preservation project and its contents were just as mystifying. I can tell you now that this has nothing to do with gum.  [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , ,
« Older Posts