Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break.
Vine is the brand new social media platform that allows its users to create 6-second videos and spread it across the web. Think of it as the video version of Twitter. This new form of social media fun uses it’s 6-second videos to differentiate itself from the other social media platforms that might use status updates, 140 characters, or camera filters to get their message across to their viewers. Now Oscilloscope has caught on to the craze and has already used the social media platform and integrated it into their marketing plan for the new comedy It’s A Disaster. Hit the jump to find out how.