It has been quite some time since we’ve done one of these! “What If” has been absent for two years, so I feel honored to be able to revive the series. The What If series asks the question, “what if a movie that didn’t have a viral marketing campaign, had a viral marketing campaign?” And then we attempt to answer that question by creating a campaign for the featured movie. Hold on to your butts, because we’re going all the way back, 20 years ago, to 1992 and create a viral for Steven Spielberg’s Jurassic Park.
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Looks like Disney has launched a viral campaign for their upcoming film, John Carter. Andrew Stanton, director of John Carter, is looking for all of the John Carter’s of Earth. If your name is John Carter (or if you know a John Carter), you fit the bill. Hit the jump for more!
