10 April 2017
09 September 2011
ARGs & Campaigns, Viral Marketing, Viral Videos
Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights
Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As...
08 September 2011
ARGs & Campaigns, Viral Marketing
The Underworld Hacks “Real Steel” Press Kits
Our friends over at FusedFilm got a pretty cool Real Steel press kit on Wednesday that actually involves the World Robot Boxing viral campaign we have been covering. It looks like an anti-WRB group called “The Underworld” has found a way to make its presence known.
01 August 2011
ARGs & Campaigns, Viral Marketing
Real Steel: Train Your WRB Robot!
The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The...
16 June 2011
ARGs & Campaigns, Viral Marketing
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website
While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another...
