District 9 Viral – Too Little, Too Late? Ian DeVere, April 26, 2009March 27, 2010 Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too late for this viral to make an impact? Read more after the jump. Around mid-July of 2008, little viral sites started popping up around the internet. Some of these sites included MultinationalUnited.com, MathsFromOuterSpace.com, and MNUSpreadsLies.com. When they launched, hardly anything was there except the ‘Sign Up For More Updates’ link. Chances are that if you saw these sites, you signed up. After that, nothing happened for months. We waited, and waited, and waited. When we were about to give up all hope of not only the viral, but of the movie itself, it kicked back in when pop-up ads begin appearing on sites like /Film. Then, within a couple days, all the viral sites were updated. But there was a problem: by now, 99% of the people who had signed up had forgotten about the movie or failed to care about it. So, with the movie coming out in under 4 months, can this viral pick up the pace and make a name for itself? Or will it just go under and fail to pick up any attention? Of note is that there is speculation going around about a possible teaser trailer before X-Men Origins: Wolverine. The trailer was first supposed to be in front of Crank 2: High Voltage, but Sony pulled the trailer at the last minute. What’s holding them up? I would assume that they finished filming months ago, and some movies release little teasers WHILE filming. Is it because they want everything to be super secret and under wraps? If so, I think they’re running out of time, because with the summer movie line up kicking off in just a matter of days with X-Men Origins: Wolverine, Sony is going to have a hard time getting this movie noticed. What do you think? Discuss it in the comments. Viral Marketing D-9.comDistrict 9MNU Spreads LiesMulti-National United
Proof That The Ghostbusters Are Still Cool May 19, 2010In the past year or so, there has been a lot of buzz about a potential third movie to the Ghostbusters series. The first two have become classics, and there have been rumors on a new sequel that would involve the original cast, and possibly even comedy mastermind Judd Apatow…. Read More
2012: San Francisco Drop Results (Update: Code Broken!) October 21, 2009October 22, 2009Update: The code for the message has been decoded! Thanks to Rowan for the effort, it was apparently very difficult. Take a look: Re: Project Naaczaal Status Briefing, October 20 We have encountered some significant challenges regarding site location, and we are bringing our allies to table to negotiate on… Read More
Sony Wants To Know If You Are The Face Of The Fan For “The Amazing Spider-Man” June 2, 2011June 2, 2011With a great question must come a great answer, and that is what Sony is doing in order to find out The Face of The Fan for their highly anticipated flick The Amazing Spider-Man. Sony announced in a press release that they will have a contest, running from today to… Read More