Michael Moore Gets Clever In Theaters Dan Koelsch, June 13, 2009June 15, 2009 Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night, the first official trailer was to premiere, but instead the following clip was shown:By itself, it’s not that big of a deal. A little clever teaser that uses the same joke that’s been told on comedy shows and internet parodies. However, in select theaters in Washington DC, New York, Los Angeles, and Chicago got an extra surprise. Here is Slashfilm contributor Brendon Connelly’s account of what took place while the teaser played on screen:During this, ushers really did walk out amongst the patrons with buckets in hand and wearing T-shirts with the slogan ‘Save our CEOs’. I don’t know if anybody dropped any cash in, or for that matter what Moore’s team would have done with any donated funds. Perhaps he’ll actually try and pass it on to the ailing institutions and film the ensuing events for the film? Sounds like a possible Moore move.The audience members were filmed, so it is likely they will be featured in a future trailer with the above clip. See, everyone? Viral marketing doesn’t just have to be websites and billboards. A lot of people give Moore a hard time (especially conservatives and republicans), but you have to admit this is pretty clever. Moore knows how to make a point.The film is set to release on October 2nd. Thanks to Slashfilm for the heads up. Viral Marketing Michael Moore
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More
The Muppets Parody Box Office Rival “Breaking Dawn” in New Online Posters November 15, 2011For those living under a rock, the beginning of the end is near for Summit Entertainment’s The Twilight Saga, as Breaking Dawn Part 1 opens in theaters this Friday. The Muppets make their return to the big screen the next Wednesday, so the Disney film has parodied their box office… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More