Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous.Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9.“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
MovieViral’s Official 2010 San Diego Comic-Con Preview! July 16, 2010October 18, 2011Welcome to MovieViral’s Official 2010 San Diego Comic-Con Preview! We will be covering the mega event live from the convention floor and wherever else the festivities take us. This year’s convention takes place from Thursday July 22 to Sunday July 25, with Wednesday July 21 being the Con’s preview night…. Read More
MovieViral Comic-Con Contest Begins Tonight! August 24, 2010October 18, 2011It’s been a month since we covered all the great news and events at this year’s San Diego Comic-Con, and now we are ready to share some of the cool things we got. But, you have to earn it! We’ll have a total of six different contests over the next… Read More
MovieViral Awards 2010: The Winners! January 18, 2011The time is here to finally reveal the winners of the 2010 MovieViral Awards. With over 1,400 total votes, we had a great turnout. Did TRON: Legacy sweep, or did fans of the Crazies and Repo Men get their way? Who won the battle between Glee and The Office? Find… Read More