Inception: The anticipation of a viral Iain Welford, August 25, 2009August 25, 2009 Today felt like Christmas day for me. I watched the teaser trailer for Christopher Nolan’s latest, Inception, and couldn’t help but wonder what it held in store for us at MovieViral.com.So why am I excited about it?If you haven’t done so already, take a quick look at the official site and it will reward you with nothing more than a spinning top. It’s a very good animation, and you can move it around the screen. What we have to remember is this director’s past. And besides, you’re here reading this article so, you already know that nothing is quite what it seems!I’m sure you will agree that The Dark Knight was one of the most successful virals ever, taking audience participation further than any campaign before it (or after it). All over the world, the Joker’s army was amassing in anticipation of one of the greatest comic book movies to hit our screens. 42 entertainment performed an amazing job on this campaign, showing the world how interactive marketing should be.I’m hoping that this film will go the same way. The teaser trailer gives nothing of the film away and the website is equally elusive. Although there is no official confirmation, there is no viral trail to follow yet, I have a feeling that Inception could be the next movie to take advantage of our favourite advertising, and is defiantly one to watch!Discuss: What are you looking forward too in Inception? Viral Marketing Inception
The Office: Kathy Bates Buys Dunder Mifflin January 31, 2010January 31, 2010NBC’s The Office is probably one of the funniest shows on TV right now, which is sadly one of the last great things NBC has going for it. The Office is about a camera crew following and documenting the events that happen at the paper supply company Dunder Mifflin. Dunder Mifflin has many branches… Read More
Where is Alvin!? Help Find Everyone’s Favorite Chipmunk! November 1, 2011During a hand and footprint ceremony today, celebrating the release of their new film, Alvin and the Chipmunks: Chip-Wrecked, at the legendary Chinese Theater in Hollywood, Alvin and the Chipmunks frontman, Alvin, went missing! Jason Lee, who plays Dave Seville in the Chipmunk films, announced plans to locate Alvin. You… Read More
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest May 9, 2014For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to… Read More
Cool. Reminds me of the Ethan Haas game…well…it’s really not the same thing but yeah you know what i mean … lol