News of the Day: Disney acquires Marvel Alex Gerage, August 31, 2009September 9, 2009 For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars. Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week). In addition, CNBC has some reaction from Disney CEO Robert Iger.This is an absolutely huge story that might forever change some of our favorite superhero properties on film. I think there are a lot of opportunities that a company that Disney provides for filmmakers, mostly through financial resources. The question becomes will the creative brain trust at Marvel be compromised due to Disney’s influence. I’d like to think Disney is smarter than that, and maybe they’re looking to expand their demographics by acquiring more adult-ish oriented properties.From a viral marketing point of view, I think there is a very good chance we may see the last of viral campaigns with Marvel characters. I say this is because Disney has little reason to devote resources to a niche specific marketing campaign when they own theme parks, stores, and television stations. They’re films have always been marketed through traditional means due to their sheer size, and I don’t see that changing now.What are your thoughts about this? Does the sound of a Pixar-Marvel animation film just get you giddy with joy? Or do you feel the portrayal of Marvel characters will be toyed with to meet the family-friendly product Disney seeks? Leave your comments below. News
Viral Video Round Up: Drive, Michael Winslow, The Simpsons, Dances With Wolve II, The Avengers, And More! October 23, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
Movie Theater Owners Demanding Studios Make Shorter Movie Trailers January 27, 2014January 27, 2014Movie trailers are the basic form of viral marketing, and every Saturday we have been posting the most talked about trailers on our Trailers Weekly. A lot of those trailers appear in your local theater, while others are web exclusive. But there is no denying that the number of movie… Read More
News Movie Review: The Boy Next Door January 23, 2015January 23, 2015This week The Boy Next Door meets Jenny from the Block in this January thriller from Universal Pictures and Blumhouse. Jennifer Lopez plays Claire, a woman who after being cheated on by her husband (John Corbett) is on the mend as her broken family reels from the events. Things are… Read More
I loved the article, the only thing is Tron Legacy is a Disney movie, and they’ve hired 42 Entertainment to run a viral campaign.
You’re right Nick, that did slip my mind. Hopefully a 42 E. relationship can be strengthened and carried over to cover some upcoming Marvel films as well.