(Finally!) A Viral from a Galaxy Far, Far, Away Alex Gerage, September 6, 2009September 6, 2009 As a huge Star Wars fan, I was thrilled to see an interview pop on Wired.com where writer John Scott Lewinski interviewed a member of the Star Wars: The Clone Wars universe. Not series director Dave Filoni or a member of the voice cast mind you, but one of the characters themselves…bounty hunter Cad Bane! For fans of the animated series, you will remember Bane from the season finale, where he orchestrated an elaborate hostage situation in the Senate Building on Coruscant. The episode established him as total badass, and I’m stoked for his return in season two. The interview itself is fairly short, but Bane does share his thoughts on his line of work, the death of Jango Fett, and his approach to dealing with Jedi. While this certainly isn’t the most comprehensive viral, I love this approach by Lucasfilm to market the upcoming season of The Clone Wars. To me, there’s no richer franchise for a viral than Star Wars, and although I don’t see them putting forth the effort into a full blown viral ARG anytime soon, I will take these web treats when I get them. The Clone Wars resumes October 2nd on Cartoon Network. Viral Marketing Star Wars: The Clone Wars
New Repo Men Director’s Cut Trailer March 10, 2010The Repo Men official website now has a Director’s Cut Red Band trailer. While Director’s Cuts are common in DVD releases of films, this is the first time I’ve ever heard of one for a trailer. You can definitely tell the difference between director Miguel Sapochnik’s take verses a marketing… Read More
Adult Swim Announces Annual San Diego Comic-Con Invasion June 28, 2013For the past few years, Cartoon Network’s Adult Swim has had a big presence at San Diego Comic-Con both inside and outside the convention center. This year is no different, as the network has a slew of panels and fun events planned. Read all about it in their press release… Read More
Bryan Singer Takes Fans’ Questions As Part Of Facebook’s “X-Perts” Series March 17, 2011We have known for a while that 20th Century Fox was looking to use Facebook as a primary vehicle to market their upcoming X-Men: First Class. Since launching the trailer last month, the page has served as a hub for all things related to the film, including exclusive photos. Today… Read More