30 October 2009 1858 Views

Sherlock Holmes: The Game Is Afoot!

by Robert Sugar

It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:

DETECTIVE

London seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HERE

The “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.Screen shot 2009-10-30 at 4.46.56 PM

On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).

That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted.

What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum.



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