12 Days of Viral – DAY FIVE Scott Caldwell, December 17, 2009December 17, 2009 On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun!Upset about your favorite Communications Director not returning your calls? Trying to get the scoop on some aliens that just moved in down the street? Or maybe you’re just curious about that lottery you signed up for. Well, pick up you phone and dish the dirt! Operator’s are standing by. This toll free number gives you another level in the viral campaign in which you are more a part of it. Not limited to simply viewing sites and their changes. It’s now more physical. In the case of 2012, you couldn’t do much but listen, but you were given some key information into future happenings and major players. But it was pretty cool to get that extra level. Take a movie like District 9, and they went even further. Not only did you have the number to call, but you could leave a message claiming that you saw a non-human, and have your call recorded and played back on their Community Watch site. Just like our very own Nick Butler! Oh the stories he’ll have for the future. I know a lot of you are thinking about the calls during The Dark Knight, but I’m going to hang on to that one for another day. In fact, that one will be mentioned in a few days to come. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site Viral Marketing 2012District 9
‘INSIDIOUS’ Updates: Children, Stalking, and Red Faces March 21, 2011March 21, 2011One of the things that I personally miss doing for this site is the constant updating. I truly enjoy viral so much that I become giddy with each update, so with that said, I will personally keep you posted on all things INSIDIOUS. And so, the following write up is… Read More
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More
Tron Legacy: New Trailer Online! March 8, 2010March 11, 2010A new viral website has been revealed for Tron Legacy by compiling a string of codes that appear during this video. The codes, once combined, lead to this website. Over at Unfiction, they cracked all four puzzles which pointed them directly to the trailer that is attached to Alice in… Read More