12 Days of Viral – DAY EIGHT Scott Caldwell, December 20, 2009December 20, 2009 On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple contest where the winner (our own Nick was one of them) really had to do nothing, but in the end, got a title, and a shirt.But then they decided to break out the big guns. Forget silly ambassadors, they wanted a new leader. The leader of the Post-2012 world. Filled with strategic games, voting, and good old competition, this game quickly spread through forums and social networking alike. Hell, even I joined. Thought I was doing well too. I was wrong. But, the winner of the competition did decide to join our community and there was a friendly rivalry between him, and another member. Not just a t-shirt this time. Cancun and electronics were the winners prize. The next contest, is not so much a contest, as it was a way to get more people involved in a film who’s viral was strictly word of mouth. Paranormal Activity had so much extra money to burn after it’s success at the box office, that it gave it’s viewers both the chance to have their name on the DVD, and win a release party for one person and a bunch of friends to view the film. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Three Websites My face on the site 800 Numbers Password protection Facebook interaction Viral Marketing 2012paranormal activity
“The Amazing Spider-Man 2” Viral Daily Bugle Site Teases Venom and Hobgoblin October 24, 2013October 24, 2013If we are to believe that The Amazing Spider-Man film franchise will feature the Sinister Six, then the roster is nearly complete. The Amazing Spider-Man 2 already has cast Jamie Foxx as Electro and Paul Giamatti as the Rhino, with the possibility that Colm Feore could play the Vulture, and… Read More
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
The Galinka Project – Viral Site For ‘Hanna’ April 2, 2011April 2, 2011With the film’s release just a week away, I wish we noticed this site for Hanna a bit sooner, but who are we to complain. Well, we do that a lot, but that’s not the point. We were sent some information today on a site known as The Galinka Project,… Read More