27 December 2009 1688 Views

10 Awesome Uses of Augmented Reality Marketing

by Dan Koelsch

Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we have shown before.


The two listed are the simulated Transformer helmet for Transformers: Revenge of the Fallen and the simulated Enterprise from this year’s Star Trek. Check out their example videos below:






While the list neglects other movie campaigns with augmented reality (District 9 and the G.I. Joe DVD cover come to mind first), the fact that two of the top 10 “awesome” uses are for movies is a good sign. Hopefully we’ll see the trend continue next year. My favorites on the list are the ones that actually let you play a real game, like the TOPPS one below:




New

Top-rated Slots Developers: Are there any new names? 
26 October 2021
Top-rated Slots Developers: Are there any new names? 

May interest You

Is Kurtzman living proof of a ‘Peter Principle’?
01 August 2021
Is Kurtzman living proof of a ‘Peter Principle’?
#FLEMINGFRIDAY: James Bond vs..(part 4)
30 July 2021
#FLEMINGFRIDAY: James Bond vs..(part 4)
Crime of the Scene: Star Trek Into Darkness (2013)
20 July 2021
Crime of the Scene: Star Trek Into Darkness (2013)

Popular

#FLEMINGFRIDAY: No Time to Flop? 007 needs $900 million to break even. So what?
13 August 2021
#FLEMINGFRIDAY: No Time to Flop? 007 needs $900 million to break even. So what?
Rob MacGregor brings his Indiana Jones novels to life!
23 August 2021
Rob MacGregor brings his Indiana Jones novels to life!

Tags