New Movie Will Call You In The Theater Dan Koelsch, March 11, 2010 The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to make the experience more interactive for the audience, and a new film takes it to a whole new level. The characters in the German film Last Call will actually call you in the theater. Find out more after the jump. The premise is pretty simple. When you buy your tickets at the select theater, you provide your cell phone number. Then, during the movie, one audience member is chosen to take a call from one of the characters. Thanks to voice recognition software, that audience member will actually tell the character what to do. To get a better idea of the experience, check out the trailer below. While this is being billed as the first interactive horror movie, it’s hard to imagine this working in the real world. What if the “chosen one” calls all the wrong shots? The rest of the audience gets gypped. What do you think of the idea? Could it work in America where we have enough problems with phones in movie theaters? Source: Jawbone via Slashfilm Viral Marketing InteractiveLast CallTheater
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
Viral Video Round Up: J.J. Abrams, Man Of Steel, The Fast And The Furious, And More! May 26, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More