Breaking Bad: Loaded With Viral! Scott Caldwell, March 19, 2010April 7, 2010 The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered around Walter White, played by Bryan Cranston (Malcolm in the Middle) a science teacher with terminal cancer who turns to the crystal meth drug trade in order to make his family financially secure well after his passing. Save Walter White – A site created by Walter’s son dedicated to raising awareness and donations to help pay for the medical bills to try and save his father. The donation link actually goes to the National Cancer Coalition so it’s a link with more than the purpose of promotion. Saul Goodman – Attorney at Law – Saul is Walter’s attorney, and if you peruse the site, you will see he handles a wide variety of cases, including testimonials from people like Badger, who happens to be Walter’s dealer. In addition to getting YOU, what YOU deserve, he’s also a snazzy dresser. Hank’s Blog – Hank Schrader is Walter’s brother-in-law, who also happens to be a DEA agent who notices there’s a new and improved king pin in town. Will he realize he already knows who it is? Read the blog and find out if and when he’s getting closer. Marie’s Blog – Marie is Hank’s shop lifting addicted wife, who also feels the need to speak her mind. There is also an iPhone app that keeps you up to date on both above mentioned blogs, as well videos and information on the show itself. So not only does the show keep you involved, but there is also the campaign side that may help those not knowing of the show’s premise to get themselves watching.Have you seen the show? Quite a few characters on the list. Who’s your favorite? Tell us your thoughts below. Viral Marketing Breaking Bad
Could Captain America be in Iron Man 2 Viral? August 2, 2009August 2, 2009After a busy Friday, it’s been a slow weekend, so thanks to former contributor Corey, I thought I’d bring up this interesting speculation for the Iron Man 2 viral campaign. With Iron Man 2 going viral via Stark Industries, could we be seeing some Captain America info even before the… Read More
The Bat Signal Shines In Pittsburgh July 28, 2011Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Read More
Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest… Read More
Seasons one and two were strategic to season 3 – get caught up here http://amc.ctnhd.com/breakingbad mag with videos