Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
Salt: Day X Exists Mission 2 Now Live May 26, 2010May 26, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has interactive story you can participate at their official website. Every week there is a new mission, last week you were first contacted by Evelyn Salt (Jolie) and forced to lie to your boss. This week your photography skills are… Read More
American Idol Audition Clip Goes Viral, Gets Parodied January 15, 2010January 15, 2010Since there has been a YouTube, there has always been an outlet for television clips that would otherwise go unnoticed and wash away into the abyss. Sometimes it can be hurtful to a television show to have clips leak online, but usually it’s a great way to get more eyes… Read More
Twitter Powers Flight for “Pan Am” September 23, 2011Twitter has gone from a simple social network to a power supply for Pan Am flights. Of course this has to do with Pan Am, the new show premiering this Sunday on ABC. Find out how you can win a retro Pan Am bag and unlock exclusive clips of the… Read More