30 August 2010 2402 Views

Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy

by Dan Koelsch

Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their Encom-branded website and the QR Code display that lead people to it. Since it is unofficial, Disney has asked them to take it down. Read the statement on the now defunct site after the break.

At the request of Disney, we have had to halt our online marketing for the Tron Legacy motion picture. We will continue to promote the feature in-house in exciting and unique ways. For more information about the Marcus Crosswoods Cinema, please visit www.marcustheatres.com.



Although misguided and not even accurate to the ARG, I’m impressed that the theater did this themselves. Management is obviously excited about the film and looking for new ways to draw customers. At a time in which ticket prices are sky high and theaters are getting hit hard by the recovering economy, these drastic measures are almost necessary. What do you think?


Thanks to CalebH2010 at Unfiction for the heads up.



New

FLEMING FRIDAY: Let’s talk about that Roger Moore Bond thing.
02 December 2021
FLEMING FRIDAY: Let’s talk about that Roger Moore Bond thing.

May interest You

No Way Home for Spider-Marketing
11 November 2021
No Way Home for Spider-Marketing
Disney just took a BIG risk.
19 October 2021
Disney just took a BIG risk.
What’s wrong with this Picture? The Things ALL movies are doing to destroy their own artform.
05 October 2021
What’s wrong with this Picture? The Things ALL movies are doing to destroy their own artform.

Popular

TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series
08 November 2021
TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series
RUSSELL T DAVIES is BACK to SAVE DOCTOR WHO..
24 September 2021
RUSSELL T DAVIES is BACK to SAVE DOCTOR WHO..

Tags