Solve Equation On “Let Me In” Viral Site To Get Prize Dan Koelsch, September 9, 2010October 18, 2011 The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to come up with the password? If you do, you get a nice little prize inside. Click pass the jump to check your work. If you break down the equation literally, it looks like this: (TIME-TEA)+(KNOB-BEE)+(TUSK-(SKI-EYE))+GRILL(EYE <-> R). However, some of those words are meant to used phonetically (i.e. “bee” is really “b”), and together it makes “IM NOT A GIRL”. Creepy, yes, and in line with the theme of the film. Enter in the password and you get two hi-res posters, which you can see below. Click on them to see them in their full massive glory. Overture’s Let Me In is a remake of the 2008 hit Swedish film Let the Right One In. Let Me In is directed and written by Matt Reeves, and stars Kodi Smit-McPhee as Owen, a troubled boy who befriends a new girl in town, Abby (played by Chloe Moretz). However, Abby isn’t really a girl, she’s a vampire. ARGs & Campaigns Viral Marketing Helpme.netLet Me InPoster
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More
See “Godzilla” Early Thanks To IGN’s New Contest May 1, 2014May is only a few more days away, and we all know that the first weekend of May kicks off the summer movie season. Sony will release The Amazing Spider-Man 2 in U.S. theaters, and many more films will follow after that. One movie we are very excited to see… Read More
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More