Tron Viral: Arcade Aid and Flynn Lives Updated, Mailed Prizes To Come? Dan Koelsch, October 22, 2010 Today we have a flurry of updates for the Tron Legacy viral campaign, though the biggest is for Arcade Aid, which saw a pretty sizable (not to mention fun) upgrade. The Flynn Lives website also got a few updates, so find out all the details after the break. First, Flynn Lives has been updated with a new promotional video from Comic-Con (featuring yours truly at a few points). The discussion boards have also been updated with three new threads, but none of them give us much information other than they are talking again, and something may happen soon. Now on to the interesting news. The website Arcade Aid was used back in March to get insider information on Encom International. On the surface, the site is for arcade-related repairs, but by completing “The Challenge Stage”, special Encom badges were unlocked. Now the site is back with a Version 2 of their arcade visual quiz game. The site update was found thanks to very cool mailings (as seen on FirstShowing). This time, instead of only 56 games to figure out, there are a whopping 167. As of the writing of this post, several people (specifically at Unfiction) have finished the puzzle, but there is no immediate prize. As Alex from FirstShowing suggests, the prize may come in the mail, which makes sense given Flynn Lives forum member ZackAttack tells everyone to make sure their addresses are up-to-date. As always, we’ll bring you any updates to this, including if I got something in the mail (I haven’t been able to check it since Wednesday). Follow our complete Tron Legacy viral campaign coverage here. ARGs & Campaigns Viral Marketing ArcadeAidFlynn LivesTron Legacy
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
Kung Fu Panda Karate Chops YouTube May 12, 2011May 26th sees the theatrical release of Kung Fu Panda 2, the sequel to the hit animated film from 2008. To promote the release, Dreamworks Animation has gotten social media experts The Visionaire Group to help Po showcase his skills on YouTube. Get the full details after the break. Read More
“The Signal” Trailer March 19, 2014If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing… Read More