The Office Updates Webisode Site, Series to Premiere October 28th Alex Gerage, October 24, 2010 A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but several updates were made this week that will tease you leading up to the premiere of the first episode. Hit the jump for more information.A visit to TheThirdFloorMovie.com offers several new treats for Office fans looking forward to Dunder Mifflin’s first stab at a horror film. There is now access to an expanded bio of the director, Ryan Howard, a set of great wallpapers for your computer, some stills from the series, and some advanced reviews from those who have seen it! Bare in mind, some portions of the website are not available for viewing yet. Clicking these tabs will provide you with a message that says to check back on October 28th. That appears to be the premiere day for the first episode of the online series. Until then, here is the synopsis that is offered on the site mainpage:“Drawing from the techniques of Roman Polanski and Wes Craven, THE 3RD FLOOR is a terrifying tale of what happens to an everyday office when a customer comes in and puts a satanic pagan gypsy curse on it. It’s filled with death, devastation…and a few laughs. More than a horror flick, THE 3RD FLOOR is a total horror experience via the mind of RYAN HOWARD – a bright young talent with a brilliantly dark imagination. It’s insane!”In addition to the new content on the viral site, NBC has released some behind the scenes footage of the webisodes, which you can check out below: Be sure to check back next week, as we will cover the first episode. Will you be following the happenings on “The 3rd Floor?” Let us know in the comments section below. Viral Marketing NBCThe 3rd FloorThe Office
“Godzilla” Viral Campaign Gives Social Media The Extended Look April 7, 2014April 7, 2014The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at… Read More
Tangled Viral Campaign and Film Review: Is This The Beginning or End of Disney Classics? November 28, 2010October 18, 2011Walt Disney said that “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Disney has continued his idea with Tangled. Still, does that mean it is the end of Disney classic fairytales? Was the campaign an insult… Read More
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More