Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie Dan Koelsch, December 9, 2010December 10, 2010 TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and quick results), the side effects are almost comically horrific, so could this possibly be real? The answer, as you may have guessed, is no. Some research quickly guided me to an upcoming movie starring Cooper called Limitless, which happens to be about a powerful top-secret drug that Cooper’s character finds. The simply yet ominously titled drug website, “The Clear Pill”, is crafty at playing it straight and avoiding any reference to the film or any companies/entities relating to any production. The drug apparently enhances your body enough to give you almost super abilities, but the side effects (including death if drug use is stopped) are brutal. The film’s plot revolves around a copywriter who “discovers a top-secret drug which bestows him with super human abilities. As his usage begins to change his life, he begins to consider the drug’s shadowy origins; meanwhile, a group of killers trails his every move.” Also starring Robert De Niro and Abbie Cornish, Limitless opens in theaters on March 18th, 2011. Oh, and in case you still had some doubt in your mind that the commercial is fake and for Limitless, call the toll free number 1-855-CLEAR-PILL, and they’ll set you straight. UPDATE:I got a package in the mail from NZT, check it out here. Viral Marketing Viral Videos Bradley CooperLimitless
“Transformers: Age Of Extinction” Trailer Preview And Poster Debut March 3, 2014We all have opinions on the trailer preview, some may like it, others think its a nuisance. However you may feel about it, the trailer previews show no signs of going away any time soon. But some of them are a hit, like the Guardians of the Galaxy trailer preview,… Read More
Short Film “Mortal Kombat: Rebirth” Debuts Online June 8, 2010Today there was some mystery brewing about a short film that debuted on YouTube yesterday titled Mortal Kombat: Rebirth. The 8 minute long video looks well done (and possibly made with at least some budget), but there is very little info given about who made it and why. There are… Read More
12 Days of Viral – DAY EIGHT December 20, 2009December 20, 2009On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple… Read More