20 January 2011 2041 Views

Ford Creates Reality Show To Promote Focus

by Dan Koelsch

Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break.

Ford Focus Rally America debuts on Hulu.com on February 6th and will run for 5 weeks. The interactive reality show was created by the producers of The Amazing Race and will pair with the promotional website to allow the viewer to get in on the action. The show has six teams of contestants travelling across the country, each in a Ford Focus of course, with the ultimate goal of winning one of the new cars and $100,000. Online, you the audience can play along by picking a team and competing in challenges, recruiting other players, and even helping the contestants make decisions. The key incentive for you to participate is the chance to win prizes, including a Ford Focus.





This is actually a pretty cool idea. Sure, it shamelessly plugs a particular product, but so does every other reality show, so at least we get the plugging straight from the source. Plus, it actually gets the audience involved in a fun way with good incentives, and any chance I have to win a car is worth my time. Check out the website for more details on the promotion and to meet the contestants.


What do you think of the Ford Focus Rally?



New

April Kidwell: Star of Tomorrow!
25 September 2020
April Kidwell: Star of Tomorrow!

May interest You

Corden Takes a Stand against Trump. He actually TALKED to Ivanka! At a WEDDING! Then told all to his hero, Arnie! What Bravery!
01 November 2019
Corden Takes a Stand against Trump. He actually TALKED to Ivanka! At a WEDDING! Then told all to his hero, Arnie! What Bravery!
Dust the new platform for short film innovation in the science fiction genre
20 September 2016
Dust the new platform for short film innovation in the science fiction genre
JAMES BOND VIRAL VIDEOS
19 August 2015
JAMES BOND VIRAL VIDEOS

Popular

TOM HIDDLESTON was in TENET! And other trivia news about Director CHRISTOPHER NOLAN’s latest (or earliest?) EPIC! TENET.
01 September 2020
TOM HIDDLESTON was in TENET! And other trivia news about Director CHRISTOPHER NOLAN’s latest (or earliest?) EPIC! TENET.
Top Movies About Addiction Recovery
01 July 2020
Top Movies About Addiction Recovery

Tags