Super 8, Battle: Los Angeles, And More To Air Super Bowl Spots Alex Gerage, January 22, 2011 While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. Hit the jump to see what is in store.Even with an approximate $3 million price tag per 30 second spot, it appears movie studios are going all out as far as buying up space for some of 2011’s biggest releases. A number of films will have spots during the game, including a few that we have covered for their viral marketing efforts: Super 8, Limitless, Transformers: Dark of the Moon, Thor, Captain America: The First Avenger, Cowboys & Aliens, Pirates of the Caribbean: On Stranger Tides, and Rango. In what many deem is a cost effective decision, The Hollywood Reporter also notes that several films, including Battle: Los Angeles, The Eagle, Kung Fu Panda 2, Priest, and Just Go With It, will be represented during pregame festivities. As the big game approaches, expect to see more information emerge over what specifically viewers will see in these commercials. I know I am most excited to finally see some footage from Captain America: The First Avenger. If there’s a particular spot you are looking forward to, let us know what it is in the comments section below. The Super Bowl will air on Fox on February 6th. News Viral Marketing Battle: Los AngelesLimitlessSuper 8Super Bowl
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Super 8: Rocket Poppeteers Website Updates, Accepting Applications July 28, 2010October 18, 2010Following a brief stint at Comic-Con, the Rocket Poppeteers are at it again, this time updating their website and accepting new applications. The website also hints at game (I assume) they’ll release soon, with the home page reading “FLY THE ROCKET SSF1 – COMING SOON“. See some screenshots and more… Read More
Dare To Lay A Finger On…..’Butterfinger The 13th’ September 28, 2011September 28, 2011With the joyous season of Halloween fast approaching, one can’t help but get excited with all of the horror programming that will be popping up all over TV. All of the classics in their wonderfully “made for TV” editing just scream entertaining, doesn’t it? Or, maybe you are one for… Read More