Which Super Bowl Trailers Got the Most Buzz? Dan Koelsch, February 7, 2011 With a bevy of 30 second trailers debuting last night during the Super Bowl (all of which you can watch here), the question remains of which ones had the most impact. Our friends at HeyUGuys found an infographic from Way to Blue that calculates which TV spots generated the most buzz on Twitter. Check it out after the break. It’s no surprise that the first trailer ever for Captain America would win the day, but Super 8‘s poor showing puts its theatrical success in doubt unless they can get more attention. Abrams himself acknowledged this recently. Social Networks Viral Marketing Captain AmericaSuper 8Super Bowl
Read The Transcript From “The Avengers” Global Twitter Fan Chat February 3, 2012On Tuesday, director Joss Whedon and the some of the cast of The Avengers, Marvel’s superhero blockbuster set to debut in theaters on May 4th, sat down for a Twitter chat with fans. Read the transcript of the chat after the break. Read More
Journey to Oz Balloon Tour Takes To The Skies To Promote “Oz The Great and Powerful” February 13, 2013Oz The Great and Powerful, Disney’s prequel/retelling of the classic novel “The Wizard of Oz”, opens in theaters on March 8th, but with the world premiere tonight, they are kicking off a high flying marketing campaign that includes fan screenings. Get the details in the press release after the break…. Read More
“The Dark Knight Rises” Viral Campaign Begins! May 20, 2011May 20, 2011Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the… Read More