New “Battle: Los Angeles” Viral Video and Facebook Game Dan Koelsch, February 17, 2011 The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign, as well as a Facebook game. The new video, seen below, was posted to the film’ Facebook page on Tuesday. Apparently the W.A.T.C.H. group has their own TV network, and they are broadcasting the beginnings of the attack. Of course, this being Sony, the “Battle: Los Angeles” branding is all over it. Speaking of W.A.T.C.H. and Facebook, the film has launched a game on the social networking site called “W.A.T.C.H. Ops”, in which you participate in battles every two days at specific times and cities. You can rise up the ranks to obtain exclusive content, and there’s a related sweepstakes that can get you some really cool Sony stuff, including a Playstation 3 and accessories. Check out the app page to try it yourself, and click here for the official rules.Let us know what you think of the game in the comments below! ARGs & Campaigns Social Networks Viral Marketing Viral Videos Battle: Los AngelesFacebookonline game
Exclusive: Watch Partial Walkthrough of the “Godzilla Encounter” At Comic-Con! July 18, 2013July 18, 2013Last night, Joshua and I got to go into the Godzilla Encounter at SDCC. We were encouraged to take photos with the special app released for use inside of the experience to unlock special information about Godzilla’s history. However, I had the great idea to do a video, but as… Read More
Fringe: FOX Observes Observer Week November 16, 2009November 16, 2009Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox… Read More
“Agents on a Mission” are Coming to a City Near You! March 24, 2011Disney is known for its Imagineering in its parks around the world, and now you can experience it up close and personal in a city near you! Disney/Pixar has teamed up with State Farm®, Goodyear, and Mack Trucks, Inc. to bring you the Cars 2 “Agents on a Mission” Tour!… Read More