Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Help Disney Celebrate The World Premiere of “Pirates of the Caribbean: On Stranger Tides” And Win Prizes! May 6, 2011Tomorrow, Saturday May 7th, will be the world premiere of Walt Disney Studios’ Pirates of the Caribbean: On Stranger Tides, the fourth installment in the lucrative action adventure franchise, and it will be held of course at Disneyland. To celebrate, Disney is letting you get involved with Twitter and the… Read More
Skynet Research Password Discovered May 19, 2009April 10, 2010This Terminator Salvation viral update comes to us thanks to cwoolboy in our forums. Recently, if you’ve checked out the Skynet website’s product page, you may have noticed that if you position your cursor over the “P” in “Products”, a dialog box opens for you to enter a password. Well, now… Read More
See “African Cats”, Save the Savanna! April 8, 2011April 8, 2011Disneynature, the first new Disney-branded film label from The Walt Disney Studios in more than 60 years, was launched in April 2008 to bring the world’s top nature filmmakers together to share a wide variety of wildlife subjects and stories with theatrical audiences. Earth was the first film to premiere… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve