“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More
Exclusive: Check Out This Confidential Crazies File February 10, 2010October 18, 2011We at MovieViral have fortunately gotten a lot of feedback from the companies involved in the marketing of The Crazies. This is not always the case, so it’s nice when we know they care. This time, however, we got a little something extra in the form of a “Confidential” file… Read More
Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For? August 31, 2010September 2, 2010Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?”… Read More