“Real Steel” Trailer Debuts Online Dan Koelsch, May 10, 2011 We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break. Real Steel stars Hugh Jackman as a washed up boxer who has to train a robot to fight in order to pay off his debts and gain the respect of his son. Set in the near future where robots box instead of humans, we’ve learned quite a bit about the World Robot Boxing league. The Walt Disney film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing Real SteelTrailer
“Avengers: Age Of Ultron” Panel: Ultron’s Path To Peace Means The Extinction Of Humanity July 26, 2014July 26, 2014Robert Downey Jr. Jeremy Renner, Chris Hemsworth, Chris Evans, Cobie Smulders, Samuel L. Jackson, Aaron Taylor-Johnson, Elizabeth Olsen, Paul Bettany, and James Spader all came to Comic-Con to promote Avengers: Age of Ultron. In addition to presenting some exciting footage, the cast talked about what it’s been like shooting the… Read More
The Room – A Fan Made Viral Campaign February 16, 2010February 16, 2010On June 23rd 2003, Tommy Wiseau premiered The Room to an unsuspecting LA audience, which included notable critic Scott Foundas, and the reaction was not good. The film was clearly supposed to be a drama, with the tagline “A film with the passion of Tennessee Williams.” but, according to Foundas,… Read More
Repo! vs. Repo February 28, 2010February 28, 2010What happens when you have two films, two years apart, and the same premise for their story? Other than confusion, you may start to take sides. That’s exactly what is happening with the new film, Repo Men, and the 2008 film, Repo! The Genetic Opera. You have two films so… Read More