“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More Alex Gerage, May 28, 2011 Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros. tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more. This week saw the release of two more viral websites, with one tied to the long running Got Milk? advertising campaign. Hit the jump to see how more calcium will make you Lantern worthy.Lanternworthy.com went live in conjunction with the release of the Green Lantern Got Milk? advertisement (seen below). The site offers a series of games to determine if you are fit to join the Green Lantern Corps. Michael Clarke Duncan narrates as Kilowog as he guides you through tests that measure your agility, strength, and focus. The games are good timewasters, but it’s arguably most fun to have an extended listen to Clarke Duncan’s Kilowog, particularly when he describes the health benefits of chocolate milk. In addition, I also wonder if the music playing in the background is our first taste of the film’s score, which IMDB says is composed by the great James Newton Howard. Warner Bros. also posted another viral site that allows users to create their own Green Lanterns. One can customize their lantern by choosing between an equally weird array of arms, legs, wings, and other body parts. Once finished, they can be shared with friends on Facebook or downloaded to one’s desktop.After all is said and done, I am interested to know how Green Lantern’s actual marketing compared to Warner Bros.’ initial plans before they recognized their visual effects shortcomings. Are we seeing the marketing push they always envisioned? Or did they have to table a larger, possibly more immersive campaign? Regardless, I have been pleased with the viral websites and television spots that have come out in recent weeks, and I am ready for the movie.Green Lantern flies into theaters June 17. Viral Marketing Got MilkGreen LanternWarner Bros
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
Viral Video Round Up: Star Wars, Bridesmaids, Elizabeth Banks, Full House, Jim Carrey, And More! September 18, 2011September 18, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
Trailers Weekly: “The Smurfs 3D”, “Don’t Be Afraid of the Dark”, “The Descendants”, “Happy Feet 2” and more May 28, 2011May 28, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More