22 June 2011 3203 Views

J.K. Rowling’s “Pottermore” Revealed! [Updated]

by Caleb Hamilton

Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is.

The project appears to be an online game in which players will follow clues to find prizes hidden in the real world! Not exactly what many Potter fans were hoping for, but hey, at least Harry Potter will continue for many years to come. The game will allow aspiring wizards all over the world to find an unknown number of hidden magic wands.

This news comes from a leaked memo to the Times of London newspaper. It is not known if the memo was actually leaked, or if it’s a marketing ploy by the PR company behind the project. The same company created the game LittleBigMap to promote the release of LittleBigPlanet 2.

Harry Potter author J.K. Rowling is expected to make an official announcement tomorrow, via YouTube, from the Victoria & Albert Museum in south-west London. In the past, Rowling has made Potter-related announcements through Harry Potter fan sites and it is believed that she has already given sneak peeks of the Pottermore project. Andrew Sims of Mugglenet said this of Pottermore:

“[I] can tell you that it is fantastic. I’d say more but I had to make an unbreakable vow concerning its secrecy.”

Do you think that Pottermore is actually an online treasure hunt game? Were you expecting another book? Let us know in the comments!

[Source: The Guardian]

Update:

Apparently the LA Times was contacted by a J.K. Rowling spokeswoman who informed them that the document is both outdated and inaccurate.

The spokeswoman said:

The British press have been very imaginative in their interpretation of the document, but I can categorically say the project is not a Treasure Hunt or a game.

So, I guess we’re back to square one. J.K. Rowling is set to announce what Pottermore is later today.

Update #2

Watch the announcement here!



New

Why did THE LAST DUEL underperform?
30 November 2021
Why did THE LAST DUEL underperform?

May interest You

HARRRRRYYYYY POTTTTTTERRRRR shows its true colours as a Brand?
18 November 2021
HARRRRRYYYYY POTTTTTTERRRRR shows its true colours as a Brand?
#TBT: BATMAN CREATED VIRAL MARKETING?
08 September 2021
#TBT: BATMAN CREATED VIRAL MARKETING?
#TBT: TERMINATOR, PRINCE OF THIEVES. How Two Movies reinvented the blockbuster, forever!
01 July 2021
#TBT: TERMINATOR, PRINCE OF THIEVES. How Two Movies reinvented the blockbuster, forever!

Popular

TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series
08 November 2021
TOM HIDDLESTON to play WYCLIFFE? Disney Plus acquires rights to cult Cornish detective series
RUSSELL T DAVIES is BACK to SAVE DOCTOR WHO..
24 September 2021
RUSSELL T DAVIES is BACK to SAVE DOCTOR WHO..

Tags