“Apollo 18” Gets New Trailer and Release Date, Along With A Space Race Timeline Dan Koelsch, June 24, 2011 The musical chairs game that is Apollo 18‘s release date continues. After previously scheduled openings in March, April, August, and even next January, September 2nd has become the new day the found footage sci fi horror opens in theaters. With the new date comes a new trailer from Yahoo that is leaner and possibly more effective. Check out the trailer after the break, along with a new app on the Apollo 18 Facebook page that could give some clues to the events of the film.The “Missions” app on the Apollo 18 Facebook page has a neat timeline of the Apollo missions and the Space Race between the United States and the Soviet Union that lasted almost 20 years. If you check out the entries on the timeline, there are some clues to how the film’s secret Apollo 18 mission came about. We’ve already learned most of it from the viral campaign, but it’s still worth checking out to see if there’s anything we missed. ARGs & Campaigns Social Networks Viral Marketing Viral Videos Apollo 18FacebookTrailer
Viral Video: “Blue People” Movie Trailer March 19, 2010March 19, 2010Have you ever noticed that blue is the go-to color for making a human look different? From Avatar to Blue Man Group, blue is in style. With that in mind, the guys at CollegeHumor.com decided to see what it would like to have all of these blue people in one… Read More
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ September 17, 2014Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming… Read More
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More