“Super 8” Deleted Scene Features Rocket Poppeteers Dan Koelsch, June 27, 2011 We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early in the film. You’ll see a cardboard cutout of Rocket Poppeteers spokesman Captain Cooper and a sign on the wall featuring the ice cream treat.Source: /Film ARGs & Campaigns Viral Marketing Viral Videos Rocket PoppeteersSuper 8Viral video
Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview” August 19, 2014August 19, 2014A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,”… Read More
Exclusive Crazies Comic Book Review February 17, 2010October 18, 2011Most films that have viral campaigns do so because there is so much backstory worth exploring, yet they cannot waste time (and pacing) in the film to flesh it all out. The Crazies falls into that category, as the events leading up to the outbreak are glossed over in favor… Read More
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More