Real Steel: Train Your WRB Robot! Dan Koelsch, August 1, 2011 The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB has become the official league for the new sport. Read more about the training after the break. The training has three levels, and they are actually pretty difficult, thanks in part to awkward keystrokes needed to complete maneuvers. Strike Training has you punching metal boxes. Next you have dodge training, where you dodge metal balls, then mixed training, which has you dodging and punching. While the training is kind of fun, it’s also really repetitive. It’s also unfortunate that you can’t use the robot you designed (from what I can tell). I haven’t completed the training yet, so if you do and find something interesting at the end, let us know!Real Steel, directed by Shawn Levy and starring Hugh Jackman, opens in theaters on October 7th. Follow the film on Twitter, Facebook, and YouTube. ARGs & Campaigns Viral Marketing Real SteelWRB
12 Days of Viral – DAY TWELVE December 24, 2009December 22, 2009On the twelfth day of viral, my movie gave to me….. Public displays This is it folks. The final piece of MovieViral’s ongoing holiday series. And I saved the best for last. If you want to get people’s attention, then get people to be a part. If we start with… Read More
See “Godzilla” Early Thanks To IGN’s New Contest May 1, 2014May is only a few more days away, and we all know that the first weekend of May kicks off the summer movie season. Sony will release The Amazing Spider-Man 2 in U.S. theaters, and many more films will follow after that. One movie we are very excited to see… Read More
Enter The IGN “Pacific Rim” Jaeger Design Contest To Win An Assortment Of Fabulous Prizes June 21, 2013June 21, 2013Designing a Jaeger is no small feet, because they’re big…and they have big feet. Anyway, bad jokes aside, apparently the director of Pacific Rim, Guillermo del Toro, wants you to have a go at it yourself and design your very own Jaeger for a chance to win one of three… Read More