“A New Path Awaits” Test Subjects Caleb Hamilton, August 5, 2011 Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits…Mysterious black packages are showing up in people’s mailboxes again. This time, the package contains the ID badge you created at the Test Subjects Needed site along with a cryptic message, much like the one received with the ice fly helicopters, and a pack of 5 Gum.The gum flavors vary from Vortex to a brand new, unreleased flavor, Swerve (above). A new message also comes with the package foreshadowing a new puzzle.When the senses are properly aligned, they act as a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITSWhere this new path leads exactly is not yet known, but it may have something to do with the the pieces of QR code on the back each ID badge going out (as seen below).Keep a look out for your ID badge to be arriving soon and when it arrives, head over to Unforum or the Human Preservation Project Facebook group to lend a hand in constructing the finished QR codes.Thanks to readers Hayvock and Roflcopters for the update! ARGs & Campaigns Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed
Tron Legacy Viral Is Back, Tron Night 2010 Announced October 8, 2010October 9, 2010The intense viral campaign and ARG for Disney’s Tron Legacy took a break back in May (not including its brief yet extensive presence at Comic-Con), but now with only two months until the film’s release, it’s back, and presumably in full force. Get the details on the latest viral puzzle… Read More
Possibility of More 2012 Viral? August 31, 2009As you may or may not know, I have been participating in the contest for Post-2012 Leader, which has been running for a few weeks now. Well today they posted the last round of tests. Upon completion, you receive a PDF file of an origami pyramid. Now, this is either… Read More
Seven Psychopaths: Listen to Voice Messages Left For Charlie October 13, 2012Last month, CBS Films’ Seven Psychopaths started a viral campaign where flyers were put up with a number to call where you could leave a voice message. Now, a video has been made to showcase some of those messages. Check it out after the break. Read More