Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights. News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal
Check This Out: Your Favorite Movie Characters As Cartoons April 16, 2010Have you ever wanted to see what your favorite movie characters would look like animated? Apparently Dutch illustrator Patrick Schoenmaker has, since he as created multiple drawings of characters from the likes of Indiana Jones, Gremlins, Army of Darkness, and Star Wars. Take a look at a few after the… Read More
Patton Oswalt’s Famous Star Wars Rant Gets Animated May 20, 2013Last month, a video went viral showing a scene from NBC’s Parks and Recreation where Patton Oswalt’s character filibusters for 8 minutes about the next Star Wars film to prevent a vote from happening. The rant brought together the worlds of Star Wars, Marvel, Greek Gods, and more. Unfortunately, that… Read More
Show Your School Pride With Greendale Student I.D. From “Community” June 8, 2012June 8, 2012Acquiring the college I.D. card is a rite of passage for all university-bound students. While most have to wait in long lines with their peers to have their photo taken and card created, the innovative and streets ahead Greendale Community College has streamlined the process by allowing students and non-students… Read More