Viral Video for “In Time” Feels Familiar…For A Reason Dan Koelsch, October 28, 2011March 4, 2013 A video hit the Internet this week that showed a guy taking a chainsaw to a parking meter. While this was definitely a cool sight, many people thought it was fake. Either way, the video got over half a million views on YouTube. So, what makes this MovieViral material? The “extended cut” was released yesterday, revealing the video to be a marketing stunt for In Time. Why does this sound familiar to our faithful readers? Find out after the break. You may remember an article we wrote back in March about a similar viral stunt for the film Limitless. The same marketing ploy is used both times. First, an interesting video is posted on a new YouTube channel a week or so before the movie it is promoting and goes viral. Just from watching the video, you would not realize it was a promotional stunt. In the case of Limitless, it was someone hacking the jumbotron at Time Square. The video got over a million views and was featured on many prominent websites. Then, a day or so before the movie is released in theaters, a second video is released that expands on the first and reveals what it is promoting.We talked about the backlash the Limitless videos got in our article, so it is a bit surprising to see the marketing company, Thinkmodo, try it again. However, this time the response (at least in terms of comments and thumbs) has been surprisingly good in the early going, but we’ll have to wait and see if that holds out in the long term. What do you guys think? Is this bait-and-switch viral video stunt effective marketing? Watch the two In Time viral videos below.In Time opens today in theaters. Follow the sci-fi film on Facebook, Twitter, and YouTube. Thanks to Michael Fisher for the heads up! Viral Marketing Viral Videos In TimeLimitlessPrankThinkmodoViral video
“The Dark Knight Rises” Viral Campaign Begins! May 20, 2011May 20, 2011Cue the Hans Zimmer Batman theme because not only do we have our first look at Bane, but The Dark Knight Rises Viral Campaign begins. And that means we will be hard at work keeping you up to date on all that is happening with the viral campaign. Hit the… Read More
Counter Found on Super 8 Viral Website August 9, 2010The Super 8 viral campaign sure likes its second counters. The Scariest Thing I Ever Saw website has another counter, this time on its dedicated page. What is this counting from, and what does it mean? Here’s everything we know so far. Read More
My iPhone Has Gone “Crazy”! January 8, 2010February 18, 2011With all of the viral that has been popping up lately, including websites and Twitter accounts, it’s only fitting that they move onto an untapped market of iPhone apps! Thanks to ShockTillYouDrop, we now know of said app. Read More