“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
A New Hero Is Born. You! February 11, 2010June 6, 2010Check out the trailer below, notice anyone familiar? Pretty cool, huh? This viral campaign was created by the Swedish broadcasting company Radiotjanst to bring peoples attention to broadcast fees and thank them for paying it. It’s a nice touch and one of the most professional viral video’s I have ever… Read More
Social Media Monthly: April 2013 March 28, 2013March 25, 2013Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!