09 June 2012 2085 Views

Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening

by Dan Koelsch

We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.

Rock of Ages opens in theaters on June 15th.



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