“Elysium” Viral Campaign Reboots at Comic-Con Dan Koelsch, July 12, 2012April 25, 2013 It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Last year at the convention, all we saw from Elysium was a sign that directed us to the Armadyne website that had a recruitment video. Armadyne is the company that runs Elysium, the space station where wealthy people now live (the poor live on the overpopulated, ruined Earth). There was nothing new to the website or campaign until this year, when Sony dedicated a large section of their booth to the film. It included a portal to Elysium itself, as well as a humanoid robot concierge in a Border Checkpoint booth, who asks you questions about your qualifications to live on Elysium. You can check out my photos below. The important piece of the booth, however, was a poster that directs you to a new viral website, titled “Elysium Citizenship Initiative – Border Agent Prescreening”. Here, the same robot asks you to ‘Like’ the page, then gives you a wait time that ends on December 11, 2012. Hopefully, this will be when the viral campaign really kicks off, so register your email to get the latest.We’ll keep an eye out for more from Elysium at Comic-Con, such as the spaceship across the street from the convention center (shown above as well). Elysium is written and directed by Neill Blomkamp (District 9), and stars Matt Damon and Jodie Foster. The film opens in theaters on March 1st, 2013. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Comic-ConElysium
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More
Latest Toy Story Viral Video Teams Up With Google June 8, 2010June 9, 2010In the latest viral video for Toy Story 3, the Pixar film has teamed up with Google. Woody, Buzz, Rex, and the rest of the gang are featured (though not shown) in Google’s latest video from their Search Stories series, called “The Discovery”. Check it out after the break. Read More
It will be really interesting to see if such a minimalist effort at generating viral traffic will work. I don;t doubt they will get into full swing closer to the release date but perhaps we are beginning to see the larger companies realise that social media is not always the easiest route.