The Expendables Demand That You Don’t Press the Button Dan Koelsch, August 11, 2012 The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break. Tweet #DONTPRESSTHEBUTTON to get in on the action socially, and also don’t forget to check out the Tumblr TrackEmFindEmKillEm.com for The Expendables Field Guide. The Expendables 2 opens in theaters on August 17th. Viral Marketing Don't Press The ButtonThe Expendables 2
Our Most Disturbing Viral Yet Belongs To ‘Stake Land’ April 9, 2011April 9, 2011While viral marketing has either grabbed your attention for its whit, or gets you off your seat and outdoors, none of them have actually made you jump out of your seat………until now. What you are about to see is not for the faint of heart, and quite frankly, is one… Read More
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
The Muppets Teams With Toyota To Take Terry Crewes On A Joyride During Super Bowl Sunday January 22, 2014January 22, 2014The Muppest Most Wanted viral marketing campaign has gone from mocking the internet to being insulted for not being nominated for any awards. But we may never what studios may have in store for us on Super Bowl Sunday. It has been confirmed that four studios bought air time to… Read More
When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break.